Product & Merchandising Creative

Photo shoot art direction & styling
Menu & product catalog design
Packaging design
Photography & styling for social content

I have extensive experience in photo shoot art direction and design in support of fully integrated, in-restaurant, merchandising campaigns for several national brands in the casual designing space including Olive Garden, Red Lobster and Bahama Breeze. This involved 6-7 campaigns each year, directing in-studio tabletop shoots, set design and styling. In addition, two lifestyle shoots were art directed and coordinated on location in Italy. I have also designed and art directed for product catalogs and other types of photo shoots. A sampling of some of the work is shown here.


Olive Garden
Merchandising campaign design, packaging design and photoshoot art direction.

 
wineanddesserts.jpg
 
 
OG_menushot.jpg
OG_bottleshot.jpg
 
 

 

World’s Finest Chocolate
Product catalog concept design and art direction.

wfc_cover.jpg
wfc_page2.jpg
 

Photography, art direction & styling for social content.

lemonandstars1.jpg
choco_stack.jpg
snowball_bowl1.jpg